Lance Is An American Brand Of Snack Foods Owned By The Snyder's-Lance Company Headquarted In Charlotte, North Carolina.
Philip Lance and Van Every Started Selling Single Serve Snacks In 1913.
Many Snack Cracker Products Manufactured By Lance Are Commonly Referred To As "NABS", A Genericized Trademark Name For Snack Crackers That Originated With A Competitor, The Nabisco Company.
